Dubai is breaking records in the tourism industry with 9% expansion year-on-year, according to the Dubai Department of Economy and Tourism (DET). This city welcomed 18.72 million international visitors in 2024. It is now the world’s best cities to visit. If you are planning your holidays, then Dubai must be your top priority. It is not only achieving new heights in the travel industry, but it has already broken records in many ways. So, let’s discuss Dubai tourism and its strategic approach, making the city popular among travellers.
Dubai’s Strategic Insights About Tourism
Every year, Dubai attracts millions of international travellers by creating new opportunities. According to Statista, the travel and tourism market in the UAE is expected to a remarkable growth. In addition to that, DET is working closely with both private and public sectors to offer all sorts of exceptional services for all budgets and preferences. It is also well-connected and lies at the crossroads of East and West areas.
Dubai is fully focused on steady growth by balancing the demands of guests and hospitality stakeholders. This city is adding new properties to meet the growing demands of both tourists and residents. Interestingly, Lana got 23 rank on the list of the World’s 50 Best Hotels 2024 while Atlantis The Royal was No. 9, in its 2nd year of operations.
Numbers of tourists visited Dubai (2021-2024)
2021 – 7.2 Million visitors
2022 – 14.3 Million visitors
2023 – 17.3 Million visitors
2024 – 18.7 Million visitors
Topmost Unique Attractions Make Dubai ExceptionalÂ
As already mentioned before, Dubai is boasting the attention of travellers due to its spectacular attractions. You must visit the following attractions, which make Dubai popular among travellers.
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 Burj Khalifa: World’s Tallest SkyscraperÂ
Burj Khalifa broke records in many ways. This building is incomparable and holds the position as topmost tallest skyscraper in the world. Along with that, it contains the world’s highest 163 stories. Furthermore, reach the floors of Burj Khalifa through the tallest elevator in the world. Sounds good? Well, the features of Burj Khalifa cannot be written; you have to visit to explore by considering the Dubai travel guide.
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 Dubai Frame: Largest Frame In The WorldÂ
You might have added several frames to your photos, but the Dubai Frame is the largest one. To clarify, it is another top attraction in the city, perfect for capturing the views. In addition, from one side of the frame, you can explore the views of Old Dubai. Simulaneously, the other side of the frame showcases the views of New Dubai. Isn’t it interesting? Well, to witness the views in real-time, you need to plan your Dubai city tour with Travel Saga.
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 Dubai Mall: Largest Shopping MallÂ
Shopping is the way to make your journey worthwhile. Right? Of course, it is. Dubai Mall is another gem in Dubai is one of the largest shopping malls in the world. Located in downtown, contains 4 storeys, 1,200 retail shops and other stunning attractions such as VR Park, KidZania, Dubai Aquarium and Underwater Zoo and many more. Lastly, shopping is one of the best things to do in Dubai.
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 Dubai Miracle Garden: Largest Floral GardenÂ
Want to see floral miracles? If yes, then Dubai Miracle Garden is for you. This attraction is truly a great destination which contains 5 Guinness World Records. The interesting part about this garden is that 15 million visitors from all around the world have already visited this attraction, with 150 million+ blooming flowers. Look, how amazing this garden is. So, feel free to get exclusive Dubai Miracle Garden tickets from Travel Saga.
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 Ain Dubai: Highest And Largest Observation WheelÂ
The world’s highest and largest observation wheel – Ain Dubai is waiting to be explored, standing at a height of 250m. Ain Dubai allows you to witness the views of the stunning coastline, Dubai Marina and Palm Jumeirah, Burj Khalifa and the Burj Al Arab. Moreover, there are various things to do in Dubai, you may indulge in making the most of your trip memorable. Â Â
Final WordsÂ
Lastly, Dubai tourism grows and breaks records to attract tourists from all over the world. From the world’s tallest skyscrapers to the largest floral gardens, this city has something special for every kind of traveller. However, at the beginning of the year, Dubai welcomed 1.94M visitors in January 2025. Still, this city is welcoming tourists, so what are you waiting for? Without a doubt, plan your trip to Dubai by contacting Travel Saga Tourism.